Top 5 Beauty Retail Apps in the Middle East Q4 2023

In Q4 2023, the top beauty retail apps in the Middle East showed interesting trends in downloads and active user engagement. Here’s a closer look at the performance of the leading apps, based on data from Sensor Tower.

Nice one | نايس ون saw a notable increase in weekly downloads, peaking at approximately 52.9K in early November. This app also maintained a strong base of weekly active users, with numbers reaching around 177K during the same period.

Sephora KSA: Beauty, Makeup experienced a consistent pattern in weekly downloads, with the highest count being around 39.5K in late November. Active user engagement was steady, peaking at nearly 115K in early November.

Golden Scent قولدن سنت demonstrated a fluctuating trend in weekly downloads, with a significant spike to about 32.7K in late November. The app also saw an increase in weekly active users, reaching approximately 54.8K during the same timeframe.

باث&بودي وركس had a steady increase in weekly downloads, with numbers rising to about 16.4K in mid-December. Weekly active users for this app reached a peak of around 69.2K in early December.

Finally, BEAUTY BAY saw its highest weekly downloads at about 9.9K in mid-November. The app’s weekly active users showed a peak of approximately 25.4K in late November.

These trends highlight the dynamic nature of the beauty retail app market in the Middle East. For more detailed insights and data, visit Sensor Tower.